Media Buyer
Manages advertising budget allocation by channel daily, optimizes bid strategies, monitors pacing against daily/weekly budget caps, alerts on overspend.
What this agent does
Manages advertising budget allocation by channel daily, optimizes bid strategies, monitors pacing against daily/weekly budget caps, alerts on overspend.
How to activate it
Media Buyer is part of the S.C.A.L.A. fleet of autonomous agents. You activate it straight from your dashboard: pick the agent from the AdOS pack, set its tone and autonomy rules, and it goes live on WhatsApp, email and web. No technical setup — the agent has persistent memory and uses your connected tools (calendar, CRM, payments) to take action, not just answer.
- 1Activate Media Buyer from your S.C.A.L.A. dashboard.
- 2Apply the pre-configured AdOS pack for your industry.
- 3Set the autonomy level and let it run 24/7.
More AdOS agents
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Runs multi-touch attribution models weekly, calculates ROAS by channel and campaign, generates cross-channel performance insights and budget reallocation suggestions.
Creative Tester
Manages creative A/B tests, scores ad variants by CTR/conversion/ROAS, declares statistical winners, suggests new variant directions from top performers.
Budget Burn Rate Monitor
Daily check of AdOS campaign budgets that reached 85%+ burn or went over budget, before the period closes.
Campaign ROI Monitor
Daily ROAS on active AdOS campaigns; flags negative-ROI spend.
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