Why Kotter 8 Steps Is the Competitive Edge You’re Missing
In the dynamic global business landscape of 2026, where digital transformation isn’t just an aspiration but a relentless imperative, a staggering 70% of organizational change initiatives still fall short of their objectives. For Small-to-Medium Businesses (SMBs) striving for international growth, this failure rate isn’t just a statistic; it’s a catastrophic drain on resources, morale, and … Why Kotter 8 Steps Is the Competitive Edge You’re Missing